You’re scrolling through TikTok, and there it is: a tiny, toothy creature with chaotic energy, grinning from a shelf. Even your local coffee shop has one perched by the register. Suddenly, you’re wondering: What is Labubu, and why is this bizarre little gremlin everywhere in 2025?
There’s a fine line between creepy and cute and somehow, Labubu walks it perfectly. With oversized teeth, mischievous eyes, and a devil may care attitude, this quirky little creature has captured the hearts of collectors, artists, and social media users across the globe.
Lastly In this post, we’ll explore the story behind Labubu, what sets it apart in the world of designer toys, and why its “ugly cute” charm is winning over Gen Z and millennials alike. Whether you’re a seasoned collector or just saw your first Labubu on TikTok, you’re in the right place.
What Exactly Is Labubu? Beyond the Big Teeth
Let’s pull back the curtain.
Labubu isn’t just a toy it’s a cultural mood ring. Born from the mind of Hong Kong artist Kasing Lung, this impish figure (with its oversized head, jagged teeth, and mischievous eyes) has evolved from niche art collectible to mainstream obsession. But why now? And what does its rise say about us?
Lastly Buckle up! we’re diving deep into the weird, wonderful world of Labubu.
What Is Labubu?
Additionally Labubu is one of the standout characters from The Monsters, a designer toy series by Hong Kong-based artist Kasing Lung, released through global art toy brand POP MART.
First introduced in 2016, Labubu quickly became the poster child for the “ugly cute” trend: a strange yet strangely lovable creature with a goblin like grin and big ears.
Lastly The figure comes in various costumes, colors, and limited editions from vampire themed designs to fairy tale hybrids often released in blind boxes that make each unboxing a mini adventure. Artist Kasing Lung once called his creations “naughty but pure,” capturing Gen Z’s self perception: flawed, authentic, resisting labels.
Key Traits That Make Labubu Stand Out:
- Big, sharp toothed smile (but somehow not scary)
- Playfully mischievous expressions
- Variety of collabs and seasonal costumes
- Limited edition drops that fuel collector FOMO
Lastly Labubu isn’t just a toy it’s a personality.
Why Labubu? Why Now? The 2025 Takeover Explained
In 2025, Labubu isn’t just trending it’s colonizing shelves from Tokyo to Toronto. Three seismic shifts fueled this:
1. The “Ugly Cute”
Firstly Labubu’s design taps into a massive cultural wave. From Sanrio’s Aggretsuko to viral Pompompurin memes, “ugly cute” (kimo kawaii in Japan) dominates. Psychologists attribute this to catharsis we embrace absurdity as escapism from polished digital personas. As designer ToyQube notes, “Imperfection feels human in an AI curated world.”
2. Pop Mart’s Blind Box Empire Hits Critical Mass
Secondly Pop Mart didn’t just sell toys it weaponized FOMO. With 80% of its $800M+ revenue from blind boxes, the model turned collecting into a social sport.
| Blind Box Market Growth | 2023 | 2025 (Projected) |
|---|---|---|
| Global Revenue | $14.5B | $21.8B |
| Gen Z Participation Rate | 38% | 61% |
| Avg. Spent per Collector | $120/year | $210/year |
(Source: Global Toy Market Report 2025)
3.TikTok & Instagram Virality
Then Short form video platforms have helped niche designer toys like Labubu go viral. Unboxing videos, desk setups, and reaction content have made Labubu a favorite among lifestyle influencers and content creators. Search #Labubu and you’ll find thousands of posts showcasing the figure in everything from gothic fashion shoots to kawaii setups.
4. Collaborations & Limited Editions
Lastly POP MART has amped up their Labubu collaborations in 2025, including crossovers with fashion brands, anime franchises, and even gaming titles. Each limited edition Labubu drop sells out within minutes, making the toy even more desirable.
Labubu vs Other Designer Toys: A Quick Comparison
| Feature | Labubu | Sonny Angel | BE@RBRICK |
|---|---|---|---|
| Aesthetic Style | Ugly cute, mischievous | Sweet, minimalist | Urban, abstract |
| Price Range | $12–$20 | $10–$15 | $30–$1000+ |
| Collector Appeal | High (limited drops) | Moderate | Very High (collabs) |
| Audience | Gen Z, Toy Collectors | Kawaii lovers, casual fans | Art lovers, sneakerheads |
| Popular in 2025 | Yes | Still strong | Always trending |
Labubu’s unique personality and constant evolution through new drops keep it exciting and highly collectible.
The Emotional Appeal of Labubu
Labubu connects with people on a deeper level than just visual appeal. For many, it’s a nostalgic throwback to childhood monsters not scary, but curious. For others, it’s an avatar of rebellion, cuteness with an edge.
Personal Insight: I didn’t understand the appeal at first.
But after unboxing my first Halloween themed Labubu, I was hooked. There’s something oddly comforting about its mischievous grin like it’s in on a secret with you. That emotional connection is why so many collectors keep coming back.
How to Start Your Labubu Collection
In addition If you’re ready to start collecting Labubu in 2025, here’s what to know:
🔍 Where to Buy:
- POP MART Official Website
- Local POP MART stores (especially in Asia)
- Amazon, eBay, and collector marketplaces
💸 Price Range:
- Blind Boxes: $12–$20
- Limited Editions/Chase Figures: $50–$200+
🛑 Pro Tips:
- Join online communities like Reddit or Discord to stay updated on drops.
- Always buy from trusted sellers to avoid counterfeits.
- Lastly Store your Labubu figures in a cool, dry place to avoid damage.
Real Voices: What Fans Are Saying About Labubu
“It’s ugly, it’s cute, it’s perfect. I didn’t expect to fall in love with a toy.” — @sweetsushi (Instagram)
“Labubu brings me joy in a way I didn’t know I needed. Every new drop is like Christmas.” — Reddit user, r/designer_toys
“This is the toy I show people when they ask what my personality is.” — TikTok creator @goblincoregirl
Lastly Labubu isn’t just trending it’s resonating with a generation that’s tired of perfect aesthetics and craving something real.
Final Thoughts: Is Labubu Worth the Hype?
Absolutely if you appreciate art, playfulness, and collecting something truly unique. It isn’t just a passing trend. With its growing popularity, evolving designs, and emotional connection to fans, it’s well on its way to becoming a modern pop culture icon.
Lastly For collectors, it’s an affordable entry into the world of designer toys. For casual fans, it’s a piece of joy that adds a little mischief to your shelf. And for everyone in between it’s just plain fun.
Ready to Fall in Love with Labubu?
Additionally If you’re intrigued, don’t wait. it drops sell out fast, and 2025 is already shaping up to be its biggest year yet.
👉 Start your collection today at POP MART The Monsters Collection, or check your favorite local collectible shop.
Have a favorite Labubu design? Share it in the comments or tag us on social media using #LabubuLove!
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